Offre d'emploi VP Marketing Segment Enterprise - M/F/NB

Cegid is a
European leader in cloud business management solutions for finance
(cash-flow, tax, ERP), human resources (payroll, talent management), CPAs,
retail and entrepreneurial sectors. In today’s rapidly changing world, Cegid
& its 5,000 employees make more possible by helping their 750,000
customers unleash their potential thanks to innovative and purposeful business
solutions.


Make
more possible, is
our vocation. It reflects who we are, how and why we do things the way we do
them for our clients. Thanks to this, we can affirm that we work every day to
shape your future, ours and our clients’ industries’ future. A future we
have been defining for years with our employees, by inventing solutions that
change the way people work, for a sustainable performance.


Reporting
directly to the SVP Marketing – Enterprise Division, you play a key role in a
dynamic environment where collaboration and strategic vision drive results.


As VP
Marketing Segment Enterprise, you lead Cegid’s marketing strategy, execution,
and performance for the Enterprise segment (>1000 employees), a top-growth
priority in the Enterprise Division. You contribute directly to driving
pipeline generation, acceleration, conversion, and revenue across new
acquisition, cross-sell, upsell, migration, and retention.


·       Strategy definition: you define and lead
the Enterprise segment marketing strategy, ensuring alignment with GTM
priorities and revenue goals.


·       Industry marketing: you build and
execute a comprehensive industry marketing approach, tailoring campaigns by
vertical from the ground up.


·       Campaign management: you design and
deploy multi-channel campaigns across acquisition, cross-sell, upsell, and
migration to drive pipeline and revenue growth in a multi-product environment.


·       Sales alignment: you ensure strong
collaboration with sales and full-funnel accountability to maximize conversion
and business impact.


·       Team leadership: you lead and
develop a team of 10 marketing professionals, fostering collaboration,
performance, and growth.

·       Proven B2B SaaS
Enterprise GTM strategy experience with measurable pipeline and revenue impact,
supported by at least 15 years in similar roles.


·       Strategic leadership and strong
cross-functional influence, driving alignment across Sales, PMM, Customer, and
Partner teams.


·       Strong executive
communication skills, with executive presence, public speaking, and thought leadership
capabilities.


·       Results-oriented,
data-driven mindset, with a test-and-learn approach to continuously improve
performance.


·       Experience managing
field and industry marketing teams in a matrix environment, with full-funnel
metrics ownership and SLA implementation.


·       Familiarity with
complex buying groups, long deal cycles, and multi-product portfolios. 


·       Proficiency in
Salesforce and Power BI, familiarity with Marketo, and fluency in both French
and English.