Responsible for action on and delivery of shopper insights, category management partnership, implementation of promotion strategy through distributor partners to differentiate the group as "added value partners".Brand ResponsibilitiesForecast compilation for local country by Brand & Sub-Brand
Local competitor insight: prepare monthly category insight reports regarding - Portfolio, Pricing, Promotional
Local sponsorships: Identify local opportunities to invest in relevent events to benefit brand performance
Promotors: manage deployment of promotors and secure sufficient budget for same
Sampling: manage deployment of samples through local vendors, events, etc.
Pricing: monitor implementation of pricing strategy and report on competitor pricing changes
Activation budget control and ROI measurementShopper MarketingDelivery of Perfect Store: Local training and alignement on Perfect Store criteria and Taskspotting perfect store tracking
Top door retail events: co-ordinate in timely manner building calendar of events in line with regional shopper calendar and produce requirements for MENAP team and Distributor partners
Local Events in Top Doors: Lead Customers calendar and locally relevant events
Trade activation of POSM (permanent and temporary) and events
Promotions: localize mechanics in-line with strategic objectives, supervise co-packing of promotions to ensure that it complies with Promotions Guidelines, and analyze success of plans and corrective actions required
Deployment of Category Initiatives with Lead CustomersBusiness IntelligenceMSL deployment and co-ordination
Lead Customer: Insights to Action deployment
Market share understanding and suggesting corrective actions aligned with Shopper and Commercial Management. Share Deep Dive reports to supplement Regional BI reports to support CommercialCommercial ResponsibilitiesTracking of Distributor Stock levels and prompting order generation to commercial manager
Analysing STT performance by brand and designing recommendation to…
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