Publicis Health France (75020), Publicis Groupe healthcare communication agency in France, is looking for an Integrated Paid/Owned/Earned Strategist for a global client.

Publicis Health France, part of Publicis Groupe, is one of the leading healthcare agencies in France. Within Publicis Groupe, we offer healthcare based creative and strategic expertise to help grow and transform businesses. Our ambition is to impulse health and wellness for all Publicis Groupe clients. Ultimately, at Publicis Health, we dream to create a world where people are equipped and motivated to take control of their health.

You will build customer engagement strategies across paid media (print, tv, digital), owned media (first-party data activation) and earned (social, PR, influence). You will ensure that tactics effectively reach and engage targets.  

You will report to the Strategy Lead.

Key responsibilities:

• Drive key business objectives by developing experiences through eco-systems design, channel strategy and channel tactics to inform when, where and how a brand should connect; redefining communications and lead nurturing opportunities 
• Champion the use of data
• Analyze how consumers interact with devices, platforms, content, and media, then develop experiences based on the motivation behind those behaviors to give the brand purpose and relationship within a patient’s life 
• Envision and design orchestrated systems of brand communications; collaborate with media planners, technologists, experience designers and creative teams to bring modern communication architectures to life 
• Build long-lasting client relationships; provide guidance on their competitive threats and evolve consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that drive business impact 

• 10+ years of relevant experience in leveraging data and media capabilities
• Successful track record within the Pharma landscape and its targets (patients, healthcare professionals, general public). 
• Demonstrate depth of understanding for multiple products and therapeutic aeras
• Strong analytical thinker with exceptional research dexterity, including several years of experience with media-centric tools to uncover the data and insights that drives strategic communications planning and implementation 
• Very good presentation skills
• Perfect knowledge of the French local healthcare landscape, as well as a good understanding of the global challenges.
• Fluent in both French and English mandatory

Viva La Différence !

Cette philosophie de Publicis Groupe témoigne depuis toujours de notre engagement pour la diversité et de la conviction que nos talents sont notre plus grande richesse et notre meilleur atout.

Nous valorisons ainsi toutes les singularités, sans distinction d’âge, de sexe, de couleur de peau, d’origine sociale, de religion, ou d’orientation sexuelle… seules la compétence et l’énergie comptent. Nous encourageons toutes les candidatures qualifiées et serons ravis d’accompagner tout au long du processus de recrutement, de manière personnalisée un.e candidat.e en situation de handicap qui en ferait la demande.

Publicis France est engagé pour l’égalité des chances et l’équité d’opportunités pour tous et toutes.