Offre d'emploi Alternance - Assistant(e) Merchandiser (F/H)

Become an active team player for the Sport textile team

At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rallying sign.



An iconic French brand present in nearly 100 countries, Lacoste stands out for its unique know-how in each of its areas of expertise, from garment factory to omnichannel distribution.



At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments.



Working at Lacoste is belonging to a community of 8,500 employees on the move to build the future. Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences.



Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant and Tecnifibre ( https://mf-brands.com/).

In your role you will assist the Senior merchandiser & the Collection Director in the merchandising initiatives, and support market/region growth thanks to performance analysis and global strategy implementation (product & image).

Reporting to the Senior merchandiser (Sport), your role will be to develop your category through strategical GTM tools & initiatives.

1) Performance analysis & financial framing of the global offer :

For your category, you'll have a crucial position in the definition of the collection framing, performance/data consolidation & reporting

* Participate in performance analysis of the collection (sell-in, sell-out, colors, prices, tiering, etc.)
* Define, animate & follow performance KPIs vs. Growth targets
* Define SKUs plan & support the definition of the collections in collaboration with the product managers
* Consolidate & update forecast & RID in collaboration with supply & finance

2) Be the ambassador of the global product strategy towards markets and the voice of the markets towards global :

You are the gate keeper of the strategy communication & implementation within markets and help define local product assortment.

Merchandising strategy & guidelines :

* Consolidate markets feedbacks & needs based on hindsights data
* Ensure the communication of markets needs & priorities towards the Xfunctional team
* Define assortment guidelines (size, category…) for each region following consumer specificities & budget constraints
* Supervise & collaborate with the sales team to tackle specific channel needs / collection tiering

3) Go to market:

* Ensure the understanding of the global product strategy and support its implementation through efficient sell in tools
* Plan, animate & ensure regions overlap from a products POV & from a GTM tools POV
* Consolidate markets feedback to influence future collection
* Build, in collaboration with product managers, all the collection presentation tools (collection boards, PPT for key milestones):

Profile :

* In Alternation, MBA / BBA (fashion school, business school, engineering school, University…)
* You are reliable, curious, organized, and a true team player, demonstrating strong adaptability.
* You adapt easily to new environments & embrace change
* Apparel / product sensitivity & sports in general
* You speak english & a little bit (or a lot) of french (any other language is a plus)
* Advanced Office Suite