Descriptif
Lacoste
Missions :
Project management :
* Define a brief with the detailed expression of needs in coordination with internal touchpoint teams
Creating detailed plan of digital activation across all the digital flagship placements.
* Asset development (design & integration): brief, follow-up & coordination with Content & Tone of Voice & Digital Branding Teams
* Project follow-up in coordination with internal teams involved (Category Management, Digital Studio, IT teams, E-merch)
* Analysis of the activations
* Contribution testing & follow-up
Market coordination :
* Work on guidelines & toolkits for markets to implement, hand in hand with E-merch and Catalogue Team
* Coordinate & animate markets & ensure perfect execution of strategies & assets on the websites worldwide while respecting local culture & business needs
Sending weekly follow-ups to markets & preparing monthly updates
Preparing Digital Tours: analysis of Digital Flagship worldwide
Benchmarking :
* Conduct creative & technological digital market and competition research
This apprenticeship is to be filled for September 2025.
Profils
Profil :
* Passionate & curious, in constant listening of digital & distribution / consumer / communications transformations
* Structured & problem-solving aptitude
* Excellent communication skills
* Very high attention to detail
Thinking out of the box & autonomous
* Strong in PPT presentations & Excel
* Dynamic & creative
* Fluent in English & French
* Knowledge of Notion & Google Analytics is a plus
Preferred school rhythm: full week in school/full week at work
- Lieu : Paris (75)
- Métier : Marketing
- Contrat : Alternance
- Expérience : Débutant
- Niveau d'études : Master, diplôme d'études approfondies, diplôme d'études supérieures spécialisées, diplôme d'ingénieur (Bac+5)
- Prise de poste : 5 septembre 2025
- Durée : 0