Offre d'emploi CRM & Loyalty Exclusivities Project Manager (M/F)

A la croisée de la mode et du sport, Lacoste crée et libère le mouvement. A la fois universelle et intemporelle, la marque transcende les cultures et les générations, érigeant le crocodile en signe de ralliement.

Marque française iconique présente dans près de 100 pays, Lacoste se distingue notamment par son savoir-faire unique dont est empreint chacun de ses métiers, de la confection à la distribution omnicanale.
Chez Lacoste, l'élégance va au-delà du style. Cette élégance guide l'ensemble de ses actions et de ses engagements, sociétaux et environnementaux.

Travailler chez Lacoste, c'est appartenir à une communauté de 8500 collaborateurs déterminés à construire l'avenir. Engagée à faire de l'égalité des chances une réalité et à révéler les potentiels, l'entreprise rassemble des talents de tous horizons, quelles que soient leurs différences.

Lacoste est l'une des marques inspirantes, animées par des équipes passionnées du groupe MF Brands, aux côtés de Aigle, Gant et Tecnifibre.

Within the Global Lacoste Data & Client Team, the Client Loyalty & Experience Team aims to bring to life Lacoste's client strategy on a worldwide level by implementing new loyalty mechanics, benefits or experiences, as well as enhanced loyalty journeys.

The Client Loyalty & Experience Team works transversally with following teams:

* Other business HQ teams (Client Strategy, Client Data, Campaign Management, Ecommerce, Retail, Customer Service etc)
* Local business teams in 20+ markets (Marketing / CRM / Digital / Retail)
* IT & Product teams (CRM IT, Retail IT, Digital Product teams)

Reporting directly to the Global Head of Client Loyalty & Experience, we are hiring a CRM & Loyalty Exclusivities Project Manager.

Overall mission:

As the CRM & Loyalty Exclusivities Project Manager, you are responsible for the annual roadmap of our member benefits & experiences, in order to engage & animate our community of loyal customers.

Defining Membership exclusivities:

* Lay out the annual calendar of member experiences aligned with Lacoste's activity plan
* Recommend new approaches for member exclusivities to keep bringing new news to our members in line with Lacoste's strategic priorities

Implementing each new member exclusivity:

* Brief Lacoste teams & external suppliers on requirements & manage feedback loops
* Brief & develop a 360° communication toolkit
* Coordinate & animate different markets ahead of each launch: EU, Asia, US & Canada, LatAm
* Identify evolution needs for touchpoints (Lacoste website, member experience platform, etc)

Performance monitoring for each season:

* Track performance KPIs (business & engagement)
* Propose improvements & new member benefits

Profile: minimum of 5 years' experience

Expertise:

* Required experience in Customer or Product Marketing
* Strong analytical mindset