Offre d'emploi Design System Manager (with AI Capabilities) (F/M)

Design System Leader blending UX/UI rigor with AI-powered automation

A la croisée de la mode et du sport, Lacoste crée et libère le mouvement. A la fois universelle et intemporelle, la marque transcende les cultures et les générations, érigeant le crocodile en signe de ralliement.

Marque française iconique présente dans près de 100 pays, Lacoste se distingue notamment par son savoir-faire unique dont est empreint chacun de ses métiers, de la confection à la distribution omnicanale.
Chez Lacoste, l'élégance va au-delà du style. Cette élégance guide l'ensemble de ses actions et de ses engagements, sociétaux et environnementaux.

Travailler chez Lacoste, c'est appartenir à une communauté de 8500 collaborateurs déterminés à construire l'avenir. Engagée à faire de l'égalité des chances une réalité et à révéler les potentiels, l'entreprise rassemble des talents de tous horizons, quelles que soient leurs différences.

Lacoste est l'une des marques inspirantes, animées par des équipes passionnées du groupe MF Brands, aux côtés de Aigle, Gant et Tecnifibre.

Your Responsibilities:

1. Lead, Scale & Govern the Design System

* Define and drive the Design System strategy, roadmap, and governance.
* Ensure the evolution, quality, and maintainability of components, tokens, and interaction patterns.
* Guarantee coherence and accessibility across all product surfaces (WCAG AA).

2. Drive Adoption Across Product, Design & Engineering

* Partner with Product Designers, Design Lead, and Tech lead to ensure end-to-end parity between design & code.
* Support teams during discovery: consulting, interface audits, component recommendations.
*

Integrate the Design System into product workflows (Jira, dev pipelines, rituals, design reviews).

3. Manage Quality, Accessibility & Performance

* Establish quality standards, contribution processes, and acceptance criteria.
* Lead design reviews on high-impact journeys, scalability issues, and edge cases.
* Track key metrics: adoption, consistency, design debt, delivery speed.

4. Documentation, Enablement & Evangelization

* Deliver actionable, concise documentation (guidelines, do/don't, code examples, ...).
* Lead onboarding, workshops, and learning programs for designers and engineers.
* Animate the internal Design System community (demos, newsletters, rituals).

5. AI, Automation & Future-Proofing the System

You will be a key driver of AI-enhanced workflows to make teams faster and more efficient:

* Explore and deploy AI-powered tooling or Vibe coding plugins (component generation, documentation automation, pattern detection, UI cleanup, …).
* Identify opportunities to automate manual tasks (audit reports, change logs, guidelines updates, asset generation).
* Experiment with emerging technologies (semantic search, design QA automation, LLM-based component mapping).
* Evaluate and integrate AI solutions into DS governance to ensure scalability and durability.

Daily Workflow (Simplified):

* Discovery: DS consulting, scoping new components, early alignment with feature teams.
* Delivery: managing Figma libraries, ensuring design-code handover, documenting patterns.
* Run: handling requests, prioritizing DS backlog, maintaining governance & metrics.

Your Environment:

* Design: Figma (tokens, variables, branching, variants, auto-layout)
* Engineering: Storybook, UI libraries, design tokens pipelines
* Culture: accessibility-first, cross-functional collaboration, AI-assisted workflows

What You Bring:

* Proven experience managing or scaling a Design System at product/organization level.
* Strong foundations in UX/UI, systems thinking, accessibility, and component architecture.
* Leadership and facilitation skills to align diverse stakeholders.
* Curiosity and drive to leverage AI as a force multiplier for design & product delivery.

About the Role

As the Design System Manager, you will own the vision, strategy, and execution of the Lacoste Design System

Required Skills:

Must-have

* 3-5 years of experience in Product Design / UI, including 2+ years working on a Design System at scale.
* Advanced Figma skills (variables, tokens, component properties, variants, libraries, prototyping).
* Solid understanding of design tokens (structure, theming, multi-platform) and code-side UI libraries (Storybook, React / React Native / SwiftUI - ability to read and collaborate with developers).
* Good foundations in Front-end (HTML/CSS, TypeScript) or Mobile (iOS/Android) to ensure strong design-code parity.
* Strong accessibility culture (WCAG AA) and experience with responsive/adaptive interfaces.
* Excellent documentation skills (clarity, concision, concrete examples) and a strong ability to explain and teach.
* A strategic vision of design and the ability to rally teams around a transversal, structuring initiative.
* Professional French; working proficiency in English (written and spoken) in an international environment.

Nice-to-have

* Experience with brand systems.
* Skills in motion and micro-interactions (Lottie, Jitter, ProtoPie).