Offre d'emploi Global Brand Digital Projects & Activations Senior Manager

A la croisée de la mode et du sport, Lacoste crée et libère le mouvement. A la fois universelle et intemporelle, la marque transcende les cultures et les générations, érigeant le crocodile en signe de ralliement.

Marque française iconique présente dans près de 100 pays, Lacoste se distingue notamment par son savoir-faire unique dont est empreint chacun de ses métiers, de la confection à la distribution omnicanale.
Chez Lacoste, l'élégance va au-delà du style. Cette élégance guide l'ensemble de ses actions et de ses engagements, sociétaux et environnementaux.

Travailler chez Lacoste, c'est appartenir à une communauté de 8500 collaborateurs déterminés à construire l'avenir. Engagée à faire de l'égalité des chances une réalité et à révéler les potentiels, l'entreprise rassemble des talents de tous horizons, quelles que soient leurs différences.

Lacoste est l'une des marques inspirantes, animées par des équipes passionnées du groupe MF Brands, aux côtés de Aigle, Gant et Tecnifibre.

The Global Brand Digital Projects & Activations Senior Manager, will lead Lacoste's brand expression across all direct-to-consumer digital touchpoints (Digital Flagships, Marketplaces, and Mobile App), ensuring a seamless and premium 360° brand experience aligned with Lacoste's image and business ambitions.

This is a hybrid role combining strategic leadership and hands-on execution (approx. 75% operational, 25% management).

The position is central to building a differentiating, engaging, and consistent experience across global digital platforms.

Depending on topics, the Global Brand Digital Projects & Activations Senior Manager will work closely with:

- Marketing Teams (Brand manager, Digital Studio, Content & Editorial Voice, Social media, CRM, Membership)

- Brand teams (Brand strategy, Content Factory, Product development…)

- Business teams (Project, Product , Catalog, Emerch…)

- Digital Flagship teams in the markets (Marketing Directors & Ecom Managers)

- IT teams

- Markets: Europe, Norcam, Latam, Apac

Key Responsibilities

1. Digital Branding Leadership

Develop and drive Lacoste's digital branding vision and user journeys across all digital touchpoints. Bridge brand and business priorities while ensuring high-impact and trend-aware experiences.

2. Activity Planning & Execution

Manage the digital marketing calendar, guarantee creative and experiential consistency, and provide tools and guidelines to local markets. Ensure timely delivery and collaboration across teams.

3. 360° Brand Activation Alignment

Ensure cohesive customer journeys and brand storytelling across platforms. Act as a brand guardian, especially in the mobile app, to align activations with Lacoste's values and campaigns.

4. Project & Feature Prioritization

Align feature development with brand needs. Collaborate on UX evolution and propose innovative functionalities to enhance digital storytelling and differentiate the brand.

5. Performance & Optimization

Monitor KPIs, analyze campaign impact, and generate strategic insights for improvement. Benchmark digital brand performance to stay competitive.

6. Team Management

Lead a team of two managers (Digital Branding Project Manager & Global Mobile App Manager) and two interns, fostering performance, alignment, and development.

Education & Experience

- Master's degree in marketing, digital, business, or related fields.

- 6-8 years of experience in digital branding, D2C content execution, or e-commerce marketing.

- Solid background in 360° digital project management, with global scope and multi-stakeholder environments.

- Proven ability to lead teams and cross-functional collaboration.

- Experience in fashion, lifestyle, beauty or retail industries is a strong plus.

- Familiarity with Salesforce Commerce Cloud is appreciated.

Skills

- Strong understanding of e-commerce platforms, brand storytelling and UX best practices.

- Data-driven and results-oriented, with a strong sense of visual identity and brand standards.

- Excellent project management, organization, and problem-solving skills.

- Fluent in English (spoken and written)

- Advanced command of project monitoring tools and data dashboards.

Mindset & Soft Skills

- Brand-driven and business-aware.

- Curious, creative, forward-thinking.

- Collaborative, structured, and reliable.

- Comfortable in a fast-paced, matrixed, international environment.

- Leadership by influence, with a strong team spirit and sense of ownership.