Offre d'emploi Global Mobile App Run Manager (F/M)

A la croisée de la mode et du sport, Lacoste crée et libère le mouvement. A la fois universelle et intemporelle, la marque transcende les cultures et les générations, érigeant le crocodile en signe de ralliement.

Marque française iconique présente dans près de 100 pays, Lacoste se distingue notamment par son savoir-faire unique dont est empreint chacun de ses métiers, de la confection à la distribution omnicanale.
Chez Lacoste, l'élégance va au-delà du style. Cette élégance guide l'ensemble de ses actions et de ses engagements, sociétaux et environnementaux.

Travailler chez Lacoste, c'est appartenir à une communauté de 8500 collaborateurs déterminés à construire l'avenir. Engagée à faire de l'égalité des chances une réalité et à révéler les potentiels, l'entreprise rassemble des talents de tous horizons, quelles que soient leurs différences.

Lacoste est l'une des marques inspirantes, animées par des équipes passionnées du groupe MF Brands, aux côtés de Aigle, Gant et Tecnifibre.

1 Animation & Activation Plan

* With regions, define and secure the deployment of an efficient app animation plan tailored to different markets, ensuring alignment with the overall brand vision and marketing calendar.
* Secure the consistency and the perfect execution on the App of each activation driven by Media, marketing, commercial, CRM, etc.
* Work closely with transversal teams to ensure app-exclusive campaigns and activations align with broader brand initiatives.
* Recommend app-exclusive campaigns, special content needs, and events to engage users and enhance their app experience
* Feed Branding digital team based on your App success background and our business & brand app ambition, to define the best activations and advantages to launch on the app, to strongly increase user engagement.
* Support media team in push notifications and smart alerts activation plan based on user interests and behaviors

1 App Performance Management

* Analyze and monitor the app's performance across various international markets, leveraging KPIs to optimize user engagement, retention, monthly active users, conversion rate, etc.
* Collaborate with Mobile App Product feature team in strategies definition to improve app functionality and performance while ensuring alignment with regional business goals.
* Recommend A/B test to optimize the App journey and its efficiency
* Build and share performance dashboards to feed regions and digital product teams to improve the global performance of the App
* Define and challenge on what to incentive markets (App download, retention rate, share of sales by the app, etc..)

1 E-Merchandising Optimization

* Co-define with Global Emerch the app's e-merchandising strategy by optimizing product displays, promotions, and navigation to maximize sales, monthly active user, session time, etc.
* To boost engagement, recommend product exclusive and personalization strategies
* Collaborate with cross-functional teams to implement best practices for product assortment, seasonal campaigns, and promotional events

Omni Channel Vision & Strategy

* Ensure seamless integration of the app within the brand's omnichannel ecosystem, creating synergies between physical stores, e-commerce platforms, and the app.
* Advocate for the app's role as a key touchpoint in the customer journey
* Work with e-commerce and retail teams to create seamless digital-to-physical experiences
* Support media team in geo-targeted offers recommendations when users are near a store or relevant location

1 Innovation & Continuous Improvement

* Recommend enhancements and improvements for the app based on market trends, user feedback, and performance data.
* Stay ahead of mobile trends, competitor activities, and emerging technologies to suggest new features and improvements.
* Collaborate with product and tech teams to prioritize and implement updates that enhance the app's functionality and user experience.

1 Community Facilitation & Stakeholder Management

* Build and nurture a community of app-related stakeholders, including internal teams, regional managers, and external partners, to ensure alignment with business and brand objectives.
* Act as a facilitator and key point of contact for regions, providing support, training, best practices and resources to local teams.
* Facilitate knowledge-sharing across regions to drive app success globally
* Build the communication with financial team on app performance and its specificities for the executive committee.

Qualifications

The ideal candidate has a background in marketing or commercial roles and possesses substantial experience in managing app operations, particularly in a retail or service-driven environment.

Experience:

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* Proven track record of 3 years minimum managing the in-app strategy, operations and animation of a mobile app, ideally within a retail environment.
* Experience in animation of the app, e-merchandising specificities, app performance optimization, and omnichannel integration

Skills:

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* Fluent in english
* Strong analytical capabilities to interpret app performance data and drive actionable insights.
* Strong organizational skills with the ability to manage multiple markets and stakeholders simultaneously.
* Excellent communication and interpersonal skills to engage with diverse teams and foster a sense of community
* Third parties (search, reco, perso)

Mindset:

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* Strategic thinker with a customer-centric approach.
* Proactive, solution-oriented, autonomous and innovative, with a passion for mobile experiences and digital excellence.
* Ability to work in a fast-paced international environment and adapt to evolving business needs.