Descriptif
You will build customer engagement strategies across paid media (print, tv, digital), owned media (first-party data activation) and earned (social, PR, influence). You will ensure that tactics effectively reach and engage targets.
You will report to the Strategy Lead.
Key responsibilities:
* Drive key business objectives by developing experiences through eco-systems design, channel strategy and channel tactics to inform when, where and how a brand should connect; redefining communications and lead nurturing opportunities
* Champion the use of data
* Analyze how consumers interact with devices, platforms, content, and media, then develop experiences based on the motivation behind those behaviors to give the brand purpose and relationship within a patient’s life
* Envision and design orchestrated systems of brand communications; collaborate with media planners, technologists, experience designers and creative teams to bring modern communication architectures to life
* Build long-lasting client relationships; provide guidance on their competitive threats and evolve consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that drive business impact
Profils
* 10+ years of relevant experience in leveraging data and media capabilities
* Successful track record within the Pharma landscape and its targets (patients, healthcare professionals, general public).
* Demonstrate depth of understanding for multiple products and therapeutic aeras
* Strong analytical thinker with exceptional research dexterity, including several years of experience with media-centric tools to uncover the data and insights that drives strategic communications planning and implementation
* Very good presentation skills
* Perfect knowledge of the French local healthcare landscape, as well as a good understanding of the global challenges.
* Fluent in both French and English mandatory
- Lieu : Paris (75)
- Métier : Communication
- Contrat : CDI
- Expérience : 2 ans et plus
- Niveau d'études : Non communiqué
- Prise de poste : Dès que possible
- Durée : 0 mois