Offre d'emploi Social Media & Community Specialist (F/M)

A la croisée de la mode et du sport, Lacoste crée et libère le mouvement. A la fois universelle et intemporelle, la marque transcende les cultures et les générations, érigeant le crocodile en signe de ralliement.

Marque française iconique présente dans près de 100 pays, Lacoste se distingue notamment par son savoir-faire unique dont est empreint chacun de ses métiers, de la confection à la distribution omnicanale.
Chez Lacoste, l'élégance va au-delà du style. Cette élégance guide l'ensemble de ses actions et de ses engagements, sociétaux et environnementaux.

Travailler chez Lacoste, c'est appartenir à une communauté de 8500 collaborateurs déterminés à construire l'avenir. Engagée à faire de l'égalité des chances une réalité et à révéler les potentiels, l'entreprise rassemble des talents de tous horizons, quelles que soient leurs différences.

Lacoste est l'une des marques inspirantes, animées par des équipes passionnées du groupe MF Brands, aux côtés de Aigle, Gant et Tecnifibre.

We are hiring a Community Manager to join the Global Social Media team starting February 2026. This role is essential to manage our day-to-day presence across all key platforms (Meta - Instagram + Threads + Facebook, TikTok, Snapchat, YouTube, Pinterest, X). The candidate will be responsible for publishing content, writing high-quality social copy, and actively engaging with our community. They will ensure all communications reflect Lacoste's tone of voice, respond to user messages, escalate issues, and contribute to platform growth. They will also support reporting efforts and help identify content opportunities based on performance and community feedback. This role works closely with Social Media Managers, Editorial, Paid Media, and Customer Service teams to deliver impactful campaigns and maintain an excellent user experience across platforms.

We're looking for a social-native profile with a strong sense of digital culture and community dynamics, ideally from a fashion, premium, sport or lifestyle background. The ideal candidate will combine editorial flair, agility, and rigor - someone who understands the power of platforms not only to distribute content but to create meaningful engagement.
Key skills & know-how

Fluent in social media platforms (Meta, TikTok, Snapchat, X, YouTube, Pinterest)

Excellent writing skills in English and French, with a strong mastery of tone, copywriting, and community codes
Experience with community management tools (e.g., Emplifi, Sprinklr, or similar)
Ability to analyze performance and adapt community tactics accordingly (reporting, KPIs, content optimization)
Strong organizational skills and ability to coordinate calendars, feedback loops, and internal stakeholders
Comfortable with tools like Jira, Monday.com or Notion for ticketing, scheduling, and content validation
Experience in social commerce / product strategy is a plus
Background &

Experience :

2 to 4 years of relevant experience in a similar community / editorial role (brand, agency, media)
Proven ability to manage publishing and moderation at scale, ideally in an international context
Prior experience in fashion, retail, sport or culture-driven industries is highly appreciated
An understanding of creator culture, UGC, and how to build audience affinity is a strong plus
Differentiating factors Strategic sensitivity: can translate business or brand needs into community tactics
Cultural awareness: knows how to engage communities across lifestyle, fashion, and sports moments

Cross-functional mindset: enjoys working with teams in paid, influence, design, and customer care

Editorial instinct: can turn a simple post into a brand moment, with finesse and impact

Ownership and proactivity: not just executing a calendar, but helping shape it